Deep User Insights that Respects Privacy

Deep User Insights that Respects Privacy The ethical way to gather user behavior metrics and activity for your mobile app “If you’re not paying for the product, you are the product”- with some recent changes to privacy policies of some of the high profile apps, this phrase seems to be resonating more loudly among social

ASO: App Store Optimization: Getting to the top of...

ASO: App Store Optimization: Getting to the top of the charts 4-star ratings. The gold standard and the aim of any app developer. But just how important is your app’s rating? And does it directly impact your app’s growth? Before we get to ratings, let’s talk about ASO. App Store Optimization, or ASO, for short, is

Mobile APM : Performance Thrills, Friction Kills

Performance Thrills But Friction Kills – Measure it with Mobile APM How to Rethink Your App Performance From a UX Perspective Here’s the truth, there’s not one app out there that’s successful without this key factor PERFORMANCE. But how does one go about mobile apm? And is app performance purely about having an app with